Monday, February 18, 2008

4 Steps to Create and Promote your Home Based Business

If you're going to join the ranks of people who are endeavoring to make some money through their own Home Based Business, there are some things to look for that are basic and essential.

1. You have to find a business that you are comfortable with. Look, it does no good for you to start an online flower business if you really have no interest in gardening. If your interests lean more towards motorcycle repair or hang gliding, then that is what your business should reflect. I'll say it this way, turn your hobbies and passions into a business project where you simply "share" with others what you are really interested in.

2. Decide how your business will interact with other people who are interested in the same topic. Now that's a clumsy way of simply saying, "decide what your business will be." Will you offer information on hang gliding? Will you sell products to hang gliders? Will you teach new students who want to fly how they can hang glide? Basically you are deciding what aspect of your business you will focus on.

3. Now that you have come up with what your business is and what it will focus on, you will want to settle on how your business will interact with your potential customers. What do I mean by "interact"? Since I emphasize the fun of running a home based business, I propose that one of the best ways to "establish" your business is by running it online using a web site. Your marketing, sales and, depending on what you do, your teaching can all be run right from your home on the internet.

4. Promote, advertise and market your business. Let me tell you an easy and effective way to initially begin promoting your business. Write some articles about various subjects in your chosen business. Look, you already have a passion for turning your hobby into a business. Take the next step and jot down some of your ideas. A 3-4 paragraph article of 300-400 words along with a link back to your web site will go a long way towards not only promoting your web site, but establishing yourself as an expert in the eyes of your readers and potential customers. Not only that, web site owners can pick up your articles, post them on their web site and provide a link back to your original web site...and you, my friend, will begin to be seen as an expert in your chosen field.