Tuesday, February 05, 2008

DIY Guide For Office Furniture Leads - Desks, Cubicles, Copiers, Fax Machines, Printers, Supplies

Are you a salesperson that sells office furniture such as cubicles, desks, or ergonomic office chairs? Or perhaps you sell Copiers, fax machines, or printers? Maybe you sell office supplies or mailing equipment? Whatever you sell, do you want to generate more sales leads without cold calling via the internet?

This is a do-it-yourself (DIY) guide for generating internet office furniture leads and other sales leads for salespeople that sell office furniture and equipment.

One of the easiest ways for salespeople to generate leads is to draw on people that are using search engines to look for the products that you are selling and pay to capture that lead. It costs just pennies to capture the lead.

Before explaining how to do it, you must first create a list of "keywords" that you think people that need your products are searching on search engines. Here is a short list of popular internet searches for office equipment and furniture:

* color copier printer fax
* refurbished copiers
* discount office furniture
* commercial office equipment
* Chicago office cubicles
* leather office chairs
* contemporary office chairs
* Atlanta office supplies
* wholesale office supplies
* rebuilt mailing equipment
* secretary desks
* audio visual presentation equipment
* multifunction printer scanner
* home office furniture
* Los Angeles office furniture

Of course, this is just an example of keywords that you can use. For yourself, you need to choose keywords that are relevant to what you sell. Choose specific keywords and use the city that you live in, like I did in a few of the examples above.

To use internet search engines for office furniture leads you must have a website yourself. Create one if you do not already have one. The way it works is that your keywords are shown as "sponsored results" whenever someone searches those words on search engines. Whenever someone clicks on your link and is taken to your website you pay for the click. But don’t worry; each click is relatively cheap. It normally costs just pennies per click.

It really is that easy. People searching for your products on search engines come to your website via sponsored listings and then it is your job to close the sale on the lead.